why the license?

Have you heard about Yugosphere? Journalist of The Economist Tim Judah coined the term to explain the reviving of relations and economic cooperation between the countries of former Yugoslavia. Even a cynical Brit, Western Balkans sounded vacant and grotesque. Here is the article in the June issue of The Economist, the message of which could [...]

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apple store kid

Nicholi White is just a regular 13-year old from Harlem, who will become world famous for hanging out around stores. He goes out to Apple store in Soho in New York, to play hop hip hits and record himself lip synching to it. Then he uploads the results to YouTube.
Today, he has over 9000 subscribers [...]

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MA Update#2

Two weeks ago, I have presented my dissertation, entitled “Economic Value of User-Generated Content: An Investigation Into Productive Practices of the Users of MOG website” at my home University: Universita degli Studi di Firenze.
After researching the topic for three months in London, then writing it back home in Belgrade (admittedly, it took longer than it [...]

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map schmap_london

It is not a particularly difficult to get a nod from Schmap free digital travel guides and have your photos included there. All you need is to have “some rights reserved” license on your Flickr page.

Yet, this is a updated version of a London guide and me being so sentimental about this city, can not [...]

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gmail outage freakout

The web as a platform is not there yet. This morning’s Gmail outage warned us about “putting all the eggs in one basket”. Google is indispensible, but not infallible.
While some predicted the end of the world, Microsoft’s Mel Carson twittered about new Windows mail.

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Where did you study Andrew Keen?

here is no way to write or speak about web 2.0 without mentioning Andrew Keen and his book (pamphlet?!) The Cult of the Amateur. I am finishing a part of my second chapter , explaining the concept of user-generated content. In all the debates, his position is the most extreme and thought provoking, so he [...]

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MA Update#1

Last Friday, I started a survey on the website I will be using as a case study – MOG.com, to illustrate the value of user-generated content, how users reflect on the practices surrounding UGC, why do they participate in creating content…. If you are a MOGger and haven’t participated in the survey, please do so [...]

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Let’s get Social: Utilizing Social Media for Your Brand Online Information – Day 2

The last seminar I attended and by for the most interesting.
It was held by Ciaran Noris, SEO and Social Media Director at digital marketing agency Altogether digital. Check it out, the website is full of interesting info (not to mention Last.fm charts – this spells out “our office is so frickin cool”), plus Ciaran’s personal [...]

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Online Information 2008 – day two: Measuring Effects

Ok, so we heard that we all need to be engaged, to blog, twitter, have profiles everywhere …. This is what you tell companies to do, but tell me why? What is the direct gain? How do you measure this engagement everybody talks about?
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I-Crossing is the company specializing the measuring the effectiveness of online campaigns. [...]

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Online Information 2008 – day one: How Microsoft does it?

Mel Carson, AdCentre Community Manager, visited OI to talk about Microsoft AdCentre and how it supports advertisers with its tools and info, enabling them to appear on MSN-affiliated sites.
He also quoted the research on social media, the fact that the social networking practices in Europe rose by 35% alone last year. Apparently, Microsoft does not [...]

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