Online Information 2008 – day two: Measuring Effects
Posted by popkitchen | Filed under web 2.0
Ok, so we heard that we all need to be engaged, to blog, twitter, have profiles everywhere …. This is what you tell companies to do, but tell me why? What is the direct gain? How do you measure this engagement everybody talks about?
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I-Crossing is the company specializing the measuring the effectiveness of online campaigns. [...]
Tags: channel 4, measuring engagement, online information 2008, social networking, web 2.0
