Let’s get Social: Utilizing Social Media for Your Brand Online Information – Day 2
Posted by popkitchen | Filed under web 2.0
The last seminar I attended and by for the most interesting.
It was held by Ciaran Noris, SEO and Social Media Director at digital marketing agency Altogether digital. Check it out, the website is full of interesting info (not to mention Last.fm charts – this spells out “our office is so frickin cool”), plus Ciaran’s personal [...]
Tags: altogether digital, blogging, ciarran norris, dylan, online information 2008, social media, viral marketing, youtube
Online Information 2008 – day two: Measuring Effects
Posted by popkitchen | Filed under web 2.0
Ok, so we heard that we all need to be engaged, to blog, twitter, have profiles everywhere …. This is what you tell companies to do, but tell me why? What is the direct gain? How do you measure this engagement everybody talks about?
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I-Crossing is the company specializing the measuring the effectiveness of online campaigns. [...]
Tags: channel 4, measuring engagement, online information 2008, social networking, web 2.0
Online Information 2008 – day one: How Microsoft does it?
Posted by popkitchen | Filed under web 2.0
Mel Carson, AdCentre Community Manager, visited OI to talk about Microsoft AdCentre and how it supports advertisers with its tools and info, enabling them to appear on MSN-affiliated sites.
He also quoted the research on social media, the fact that the social networking practices in Europe rose by 35% alone last year. Apparently, Microsoft does not [...]
Tags: london, mel carson, microsoft adcentre, online information 2008, web 2.0
online information 2008 - day one
Posted by popkitchen | Filed under web 2.0
Online Information 2008 is a combination of a trade show for information companies, conference (keynote speaker being Clay Shirky, professor at NYU Interactive Telecommunications Program, author of Here Comes Everybody, about which I wrote down below) and seminar series entitled Information Management Solutions. Since, my pass did not go through and the conference costs [...]
Tags: branding, london, marketing, michael nutley, online information 2008, social media, viral marketing, web 2.0
