Online Information 2008 – day two: Measuring Effects
Posted by popkitchen | Filed under web 2.0
Ok, so we heard that we all need to be engaged, to blog, twitter, have profiles everywhere …. This is what you tell companies to do, but tell me why? What is the direct gain? How do you measure this engagement everybody talks about?
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I-Crossing is the company specializing the measuring the effectiveness of online campaigns. [...]
Tags: channel 4, measuring engagement, online information 2008, social networking, web 2.0
what’s next for music
Posted by popkitchen | Filed under academic, music, popcult, web 2.0
Faced with the widespread torrent or p2p network downloads, record companies are teaming up with social networks trying to monetize on the increasing online participation.
MySpace Music being the last foray in this area.
As a social network, MySpace has been associated with teenagers and unsigned musicians, who hoped to be spotted and propelled into stardom (there [...]
Tags: Facebook, Last.fm, MA thesis, MOG, music, MySpace, online music services, social networking
