MA Update#2
Posted by popkitchen | Filed under academic, web 2.0
Two weeks ago, I have presented my dissertation, entitled “Economic Value of User-Generated Content: An Investigation Into Productive Practices of the Users of MOG website” at my home University: Universita degli Studi di Firenze.
After researching the topic for three months in London, then writing it back home in Belgrade (admittedly, it took longer than it [...]
Tags: MA, user-generated content, web 2.0
Online Information 2008 – day two: Measuring Effects
Posted by popkitchen | Filed under web 2.0
Ok, so we heard that we all need to be engaged, to blog, twitter, have profiles everywhere …. This is what you tell companies to do, but tell me why? What is the direct gain? How do you measure this engagement everybody talks about?
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I-Crossing is the company specializing the measuring the effectiveness of online campaigns. [...]
Tags: channel 4, measuring engagement, online information 2008, social networking, web 2.0
Online Information 2008 – day one: How Microsoft does it?
Posted by popkitchen | Filed under web 2.0
Mel Carson, AdCentre Community Manager, visited OI to talk about Microsoft AdCentre and how it supports advertisers with its tools and info, enabling them to appear on MSN-affiliated sites.
He also quoted the research on social media, the fact that the social networking practices in Europe rose by 35% alone last year. Apparently, Microsoft does not [...]
Tags: london, mel carson, microsoft adcentre, online information 2008, web 2.0
online information 2008 - day one
Posted by popkitchen | Filed under web 2.0
Online Information 2008 is a combination of a trade show for information companies, conference (keynote speaker being Clay Shirky, professor at NYU Interactive Telecommunications Program, author of Here Comes Everybody, about which I wrote down below) and seminar series entitled Information Management Solutions. Since, my pass did not go through and the conference costs [...]
Tags: branding, london, marketing, michael nutley, online information 2008, social media, viral marketing, web 2.0
reading list
Posted by popkitchen | Filed under academic, books, web 2.0
Recently, we have seen an onslaught of books about social media and its impact on society and (somewhat more importantly) business. Some of these accounts are more academic, some are more pop. My idea is to give you a sketch on those, which I read for my thesis. The working title is “Economic Value of [...]
Tags: free labor, MA thesis, produsage, web 2.0, wikinomics we-think clay shirky geert lovink blogging
the end of (facebook) innocence
Posted by popkitchen | Filed under academic, web 2.0
Facebook really took off when its creators opened it to users outside university/school networks, which was also marked with the proliferation of applications. People use Facebook to kill time, but majority use it to see what their friends are up to, to stay in touch with people, who moved away, went to school or are [...]
Tags: Facebook, free labor, lovink, user-generated content, web 2.0
